Baran OSGB is a consultancy firm helping businesses to make sure that they meet the legal requirements about worker health and safety. Baran approached us, asking for a brand identity that reflects their knowledge on laws and regulations about business safety and their authorization by Ministry of Health of Turkey.
We preferred to stay away from cliche ideas like using a barret or a stetescope for a logo. Instead we decided to go for ideas that could symbolize their deep knowledge in the field. As a result we decided to bring together letter B, a book and a part of the icon of Turkish Ministry of Health to support their expertise, deepening knowledge and up to date information flow from the authorities.